Financial Forecasting

The Value Of Financial Forecasting

Forecasting is important in all aspects of life, especially when it comes to businesses. Businesses today have adopted forecasting for sales, finances, marketing, and recruitment. All these help them anticipate any industry changes that may be beneficial or harmful to the business.

One of the most important aspects of forecasting is financial forecasting. This is where businesses gather and analyze data to predict future trends in the company’s financial performance. The benefits of financial forecasting include better decision-making, more accurate resource allocation, and increased profits. 

Companies use different financial forecasting techniques depending on data and intervals of forecasting, among others. For example, here are 5 tips for rolling forecasts that can manage business volatility. If done correctly, financial forecasting can have the following benefits: 

Financial Forecasting
  1. Forms A Basis Of Budgeting 

Getting your business budgeting correctly is very instrumental in the success of your business. The more accurate your budget, the better equipped you will be to make decisions about how to invest in and grow your company. Financial forecasting provides a basis for budgeting by helping you plan out where to allocate resources and set goals for performance and growth. 

For example, you may want to adjust your marketing budget based on the latest trends in your industry. By looking at past data, you can decide which marketing channel had the best returns and allocate more finances to it. This is possible as you may know how much revenue per unit costs from a certain marketing channel and how much to spend on it.

  1. Better Decision Making

The people making decisions in your business need to know where the company stands in terms of finances. Accurate financial forecasting gives them this information and helps them make better business operations decisions. For example, you may invest in new equipment or research product development based on your forecasted revenue stream. 

Additionally, forecasting makes it easy for business stakeholders to handle volatile markets. During very volatile markets, it’s common for rolling forecasting to be done in short intervals. It makes it easy for companies to make decisions consistent with their goals, even when market conditions are constantly changing. It also ensures that the business’s finances aren’t affected by adverse volatility as forecasting is adjusted regularly to match the market. 

  1. It Can Be Used When Pitching For Investors

All investors want to know where a business is going and how much money it’s expecting to make. This helps them know whether their investments will be worthwhile or not. Financial forecasting is, therefore, a critical part of pitching. 

It is common for investors to ask you questions such as ‘how much revenue did your company raise in the last fiscal year?’ and ‘how much revenue do you expect to raise in this fiscal year?’. The answers to these questions will help them in their decision-making. 

Therefore, you must regularly make accurate financial forecasts to pitch successfully to investors. The data you provide can be used as a basis for investment and assurance that your business is on the right track. 

  1. Identify Financial Risks

Every business is exposed to financial risk, and it’s important to identify these risks. The best way to identify these risks is through financial forecasting. Financial forecasting can help you be better prepared for these risks. You can use the data for risk assessment models to assess business risks. This analysis helps you plan how to minimize or overcome these risks when they occur. 

For example, suppose you identify that a particular product has the highest risk of returns. In that case, you may alter your pricing strategy or adopt other technological means to prevent returns. 

  1. Measure Actual Financial Performance Against Forecasted Performance

Every business has a financial forecast as part of its business plan. This is the amount of money or revenue in the next financial year. This will form a good basic way to measure and compare its performance with the forecasted numbers. The data you gather from this comparison can help you understand what factors contribute to your financial results and how to mitigate these problems. 

For example, suppose there is a huge variation between predicted and actual revenue. This could mean that the pricing strategy needs adjustment or that customers are not responding to marketing efforts. You can decide what changes need to be made to improve your financial results and ensure that your forecasts are more accurate in the future. 


Financial forecasting is an important tool for businesses because it helps them identify and mitigate risks, measure performance against expectations, and pitch to investors. Whether you are just starting or are a well-established business, accurate financial forecasting is critical to ensure your company’s success. With careful planning and regular updating of your forecasts, you can be sure to achieve your business goals and succeed.

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